Ninjacart
2023—24
Marketing Executive & Copywriter
5.3M+
Views, rebrand film
On a three-person think tank, I ideated the rebranding strategy, co-wrote 2 flagship films and starred on camera in the teaser; a campaign that reached 45M+ people. Sole content stakeholder on Ninja, the trading and payments app (50K+ downloads), covering UI strings, error states, notifications and help centre across four business lines. Sales enablement and social drove 42% follower growth.
Darwinbox
2021—23
Content Marketing Associate
0.81→3.85%
Click-through rate
Sole content lead on a global positioning revamp across five channels — a high-volume performance marketing push on Google Search and Ads that earned the “Game Changer” award. Also the org-wide focal point for experiential content: 200+ collaterals for webinars, panels and C-suite interviews, plus co-founder ghostwriting. SEO-led blog production cut bounce rate from 81% to 58%.
ProofHub
2020—21
Content Marketer
15–34%
LinkedIn growth, 3 channels
Led social strategy and copy across three channels, published guest posts on DZone, Dev.to and Thrive Global, and built “Spotlight,” a product-wide UX content overhaul for onboarding, retention, and engagement.
WebHopers
2019—20
Content Writer
40+
Clients
Landing pages, articles and syndication, social media management for 40+ clients across industries — plus the SEO and Analytics reporting that told each of them whether it worked.
